FREQUENTLY ASKED QUESTIONS

Email kim@farringtonpr.com with a few lines about your brand, what you're launching next and what you'd like PR to achieve. Kim reads every message herself and will get back to you personally within 48 hours.

Media relationships and editorial placements typically build over three to six months, though high-visibility moments — a product launch, an award submission or a red carpet placement — can generate coverage faster. Long-term brand authority, including AI visibility, compounds over time as more credible coverage accumulates.

Beauty PR pricing varies by scope, from a single product launch to an ongoing retainer. Farrington PR builds each engagement around your brand's specific goals, so email Kim for a tailored recommendation for your budget and timeline.

Farrington PR clients have been featured in Vogue, Allure, ELLE, Glamour, InStyle, People, Harper's Bazaar, Cosmopolitan, Forbes, The Wall Street Journal and Today, among others. Recent examples include RPZL winning Best Hair Cuff in Allure's Best of Beauty Awards 2025, Mineral Fusion in Vogue, Allure and InStyle, Seaweed Bath Co. in The Wall Street Journal and Glamour, and Alphascience in Forbes' top skincare launches of 2023. The full list, with links to each article, is on the Testimonial and Press page.

We work with beauty, skincare, wellness and luxury brands, from founder-led startups to established global names, across categories including clinical and dermatologist-developed skincare, clean beauty, cosmetics, fragrance, haircare, wellness and medical aesthetics. Jennifer Bett Communications named Farrington PR one of the top PR agencies for indie beauty brands in NYC, and Fashionista has credited Farrington PR as the PR agency behind Trademark Beauty and RPZL. Our clients come from the U.S., Europe and around the world, and Farrington PR helps international beauty brands launch and grow in the U.S. market. International clients have included René Furterer Paris, AlphaScience Paris, Bulgari, Aesop and Clé de Peau Beauté.

Yes. Farrington PR is a boutique beauty PR agency for makeup, cosmetics, skincare, hair and fragrance brands. Clients have included Physicians Formula, Clé de Peau Beauté, Mineral Fusion and Victoria's Secret Beauty. For a product launch, founder Kim Farrington builds the media plan, pitches beauty editors directly and supports the launch with events, influencer outreach and award submissions.

Skincare is one of Farrington PR's core categories. Clients have included Ole Henriksen, Aesop, Andalou Naturals, Alphascience, Seaweed Bath Co. and SkinLab, with coverage in outlets such as Vogue, Allure and People. Every skincare client works directly with Kim Farrington, who has more than 20 years of experience in beauty PR.

Beyond AI Visibility & Search Strategy, Farrington PR offers beauty brand strategy, media relations, influencer and KOL marketing (earned and paid), event management, beauty award strategy and submissions, copywriting and brand messaging, and celebrity PR and red carpet placement.

At a boutique agency, every client works directly with the founder rather than a junior account team. Kim Farrington brings more than 20 years of hands-on beauty industry relationships to every engagement, without the overhead — or the hand-off — of a large agency.

PR earns coverage through relationships with journalists, editors and influencers — a brand doesn't pay for the placement itself, though it invests in the strategy and relationships that make coverage possible. Advertising buys guaranteed placement and full control over the message. Earned press carries more credibility with readers because it's independent, third-party validation of a brand, which is also why AI platforms and search engines tend to weight editorial coverage heavily when deciding what to recommend.

Farrington PR builds AI visibility the same way it builds traditional press coverage: through credible, citable coverage in trusted outlets, consistent brand facts across the web, and clearly structured content that AI platforms can easily reference. The more consistently a brand's story, credentials and press mentions appear across recognized sources, the more likely ChatGPT, Google AI and Perplexity are to surface and recommend that brand when someone asks for a product or brand suggestion.

AI Visibility & Search Strategy is Farrington PR's approach to making sure beauty brands are found and recommended when consumers ask AI platforms like ChatGPT, Perplexity and Google AI for product or brand recommendations. As more shoppers research beauty products through AI-powered search instead of traditional search engines, brands need earned media coverage and digital authority that these platforms recognize and cite, not just visibility in classic Google search results.

Please reach out to us if you cannot find an answer to your question.