Kim Farrington, Founder

Farrington PR Founder Kim Farrington is a beauty communications strategist with over twenty years of experience building brands that break through. Her career began on the editorial side at Hearst and Conde Nast, where she developed a deep understanding of what stories resonate before taking that instinct to the agency world.

Kim has led high-impact campaigns throughout her career for brands across mass, prestige, and niche markets. Her portfolio includes renowned names such as Victoria’s Secret, Physicians Formula, Ole Henriksen, Bulgari, Aesop, René Furterer, Clé de Peau Beauté, Ouidad, Andalou Naturals, Seaweed Bath Co., Mineral Fusion and Wrinkles Schminkles. Among her career highlights is her leadership of Victoria’s Secret Beauty PR initiatives for the brand’s iconic fashion shows in Paris, Shanghai, and New York City.

Her work spans product launches, cultural events, beauty award strategy, and brand storytelling, with a track record of delivering top-tier press and coveted award wins consistently and efficiently, without the overhead of a large agency. Kim is known for thinking beyond the pitch. As the architect of Victoria's Secret's first-ever NYFW fragrance launch, she demonstrated what strategic risk-taking looks like generating over 400 million impressions and creating a model the brand vowed to replicate.

Her boutique approach means every client gets Kim—her relationships, her instincts, and her twenty years of hard-won industry knowledge—applied directly to their brand.