Kim Farrington, Founder

Kim Farrington is an accomplished public relations expert in the beauty sector whose experience has spanned 20 years in both publishing and PR. Her professional experience began at Hearst’s Shop Etc., and Conde Nast’s Self, working for legendary editors before transitioning to the agency side of PR with a focus on beauty. 

As the Founder of Farrington PR, a boutique agency specializing in traditional beauty media and influencer relations, Kim has led successful publicity campaigns for an array of brands across mass, prestige, and niche markets. Her portfolio includes renowned names such as Victoria’s Secret, Physicians Formula, Ole Henriksen, Seaweed Bath Co., Mineral Fusion and Wrinkles Schminkles. Among her career highlights is her leadership of Victoria’s Secret Beauty PR initiatives for the brand’s high-profile fashion shows in Paris, Shanghai, and New York City.

Kim’s passion for beauty was sparked as a child when she discovered her mother’s lipstick, a moment that laid the foundation for her lifelong enthusiasm for the industry. Leveraging her extensive media connections and deep expertise, Kim established Farrington PR with a mission to provide clients with personalized, strategic PR services. Her approach ensures that each client receives the dedicated attention and hands-on experience they deserve.