Kim Farrington - Founder & Beauty PR Strategist

Kim Farrington is a beauty communications strategist with more than 20 years of experience building brands that break through. Her career began on the editorial side at Hearst and Condé Nast, where she developed a deep understanding of the stories, trends and consumer insights that shape the beauty industry — before bringing that editorial perspective into the agency world.

Portfolio Across Mass, Prestige & Luxury Beauty
Kim has led high-impact campaigns for brands including Victoria's Secret Beauty, Physicians Formula, Ole Henriksen, Bulgari, Aesop, René Furterer, Clé de Peau Beauté, Ouidad, Andalou Naturals, Seaweed Bath Co., Mineral Fusion and Wrinkles Schminkles, alongside emerging skincare, cosmetics, wellness and medical aesthetics brands. Among her career highlights: leading PR for Victoria's Secret Beauty's iconic Fashion Shows in New York City, Paris and Shangh

Track Record That Speaks for Itself
As the architect of Victoria's Secret's first-ever New York Fashion Week fragrance launch, Kim created a campaign that generated more than 400 million media impressions — a communications model the brand later chose to replicate. Her work spans product launches, media relations, cultural events, award strategy and brand storytelling, consistently securing top-tier editorial coverage without the overhead of a large agency.

A Boutique Approach, Built on Direct Relationships
Kim is known for thinking beyond the pitch — developing strategic campaigns that build long-term brand authority rather than short-term publicity. Every client works directly with Kim, benefiting from her relationships, strategic insight and more than two decades of hands-on experience helping beauty, skincare, wellness and luxury brands earn meaningful coverage and measurable growth.