Farrington PR is a boutique beauty PR agency specializing in strategic communications for skincare, cosmetics, wellness and luxury beauty brands. We partner with founder-led startups, emerging labels and established global companies to create campaigns that generate meaningful press coverage, strengthen brand authority and accelerate long-term growth.

Our approach combines traditional media relations with modern digital storytelling, earned media, influencer partnerships and strategic brand positioning, connecting beauty brands with the editors, journalists and retailers who shape consumer purchasing decisions.

Whether you're launching a product, entering new retail markets or building long-term awareness, we help you earn credibility and become a recognized name in a competitive industry.

Our clients' recent coverage includes Vogue, Allure, ELLE, Glamour, InStyle, People, Forbes and The Wall Street Journal. See the full list of placements, with links, on our Testimonial and Press page.

Farrington PR is a trusted skincare PR agency, with experience across clinical and dermatologist-developed skincare, clean beauty and physician-founded brands. We also work as a dedicated cosmetic PR agency for makeup, fragrance, haircare and personal care brands, securing product features, influencer collaborations and coverage in leading beauty publications.

For wellness companies, we combine education, thought leadership and authentic storytelling to build consumer trust — whether you're launching a product, expanding into retail or repositioning an established brand.

Luxury beauty brands require a specialized approach. We deliver campaigns that position prestige brands within leading fashion and lifestyle publications, paired with exclusive influencer partnerships and strategic product placement.

We also provide aesthetics PR for medical aesthetics companies, clinics and device manufacturers, communicating innovation and clinical credibility to both consumers and industry professionals. This includes dedicated dermatologist PR for physician-founded skincare brands, and plastic surgery PR for surgeons and aesthetic practices looking to build reputation and thought leadership.

PR for emerging beauty brands. We help emerging and founder-led beauty brands earn the coverage that builds a name. Brands we represent have been featured in Vogue, Allure, People and InStyle.

Beauty product launch events. Kim Farrington led both events and PR for Victoria's Secret Beauty at its Fashion Shows in New York, Paris and Shanghai.

Beauty award submissions. We handle beauty award strategy and submissions, and our clients have won 100+ beauty awards in recent years, including 30+ for Trademark Beauty and a #1 spot in the NewBeauty Awards for Alphascience.

Beauty copywriting and brand messaging. We write the press releases, pitches and brand messaging behind our clients' coverage, for brands and experts such as Maxine Salon.

Strong beauty brands need more than media coverage. As a full-service beauty marketing agency, we integrate PR, influencer marketing, beauty awards and content development into one cohesive strategy, built around brand storytelling and measurable results.

From independent founders to internationally recognized companies, our goal is the same: helping beauty brands earn trust, increase awareness and become category leaders through strategic, integrated communications.